Lessons learned from the winter cycling survey

For a recently finished project we conducted an online survey on winter cycling internet in February 2015. The outcomes serve as evidence basis for future developments of information tools for winter cyclists.
Some of the results are published on our research group’s website and can be downloaded here internet (in German language). An in-depth analysis is currently prepared for submission at a conference.

Apart from the results as such (which were enormously helpful, to some extent surprising and indeed relevant for what we are doing), we have learned quite a lot about the winter cycling community and how to engage with them. Additionally some fundamental and methodological insights could have been gained.
Because I thought these lessons learned might be interesting to other research groups, I’ve shared them with my colleagues and professors at this semester’s PhD intensive week – and of course with you:

  1. Ask your prospective community.
  2. Social media are the optimal channel to reach communities.
  3. Communities are ready to share if the topic is interesting and relevant to them.
  4. It‘s much easier to reach the affected community than the general public.
  5. Invest only in online information provision.
  6. The role (effect) of information potentially overestimated.

Have a look at the slides; I’ve tried to illustrate these lessons. Some of them might be rather expectable, but still, I see very little indication in literature and practice that they are already widely anticipated.


Have you made similar experiences? What is your opinion on information tools for winter cycling? I’d be very happy to engage with you and to learn from your insights! You can use the contact form or the commentary function below. Or you just connect on Twitter internet.


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